Advertising
Rates
Effective July 1, 2007 • Rates Subject to Change
Los Angeles Black Business Directory is the
best way to reach consumers and others interested in supporting
African American professionals, products and services.
Now is the first annual Los Angeles
Black Business Directory for LA County. With a
circulation of over 100,000 distributed throughout Los Angeles
City and LA County via participating 7/11 Convenience Stores,
Churches, Businesses and Events.
Display
Advertising Rates
(Full Color Only)
| AD POSITION |
1x Jan-June |
2x July-Dec |
| Back
Cover * |
 |
N/A |
| Inside
Front Cover * |
 |
N/A |
| Inside
Back Cover * |
 |
N/A |
| *
Rates for these positions include Graphic Design charges. |
2 Page Spread
Print Ad
(12" x 9")
Web Directory Ad Included |
 |
 |
Full Page Print
Ad (6" x 9")
Web Directory Ad Included
|
 |
 |
2 Page Spread
Web-Only Directory Ad
2 E-Blast Per Month (12) |
 |
 |
Full Page Web-Only
Directory Ad
2 E-Blast Per Month (12) |
 |
 |
Web Directory
Banner Ad
(728 x 90) Monthly
|
 |
N/A |
Business/Event
Listing/Classified
Print and Web Directory
|
 |
N/A |
| Guaranteed position,
add 15 percent |
| Over 20,000 E-Blast
Consumer Addresses and growing |
July
Special - Graphic Design Included
Regular Design Rate 50 Per Hour | Flash Animation 75 per hour |

After making your payment please schedule
an appointment with Dezine Group
for consultation and ad development/placement. All Print Ads include
Web Directory Ads. Two for One!
Dezine Group Publishing
Phone: 310-673-8233
Fax: 1-860-795-8184
Email: sales@lablackbiz.com
http://www.dezinegroup.com
Please note, all ad rates are NET amounts.
Ads reserved after the published space reservation
deadline (October 1, 2007) will be charged an additional 10 percent.
All Print Ads include a free listing on the
LABBD's/LA BLACK BIZ
CLASSIFIED websites
(www.losangelesblackbusinessdirectoryp.com/lablackbiz.com)
with a links to your Ad/products/services as well as your company
website.
LABBD
is published two times per year: Winter (late november for Jan-June
Issues)
and Spring (early May for July-December issues).
INSERTS
Insert information and rates available upon request.
CLASSIFIED
Classified ads are paragraph-style within the Classified Ad section
for companies and individuals advertising products or services.
$3 per word, 10-word minimum. 100 word maximum for description
of company, products and services.
MECHANICAL
DATA
Ad size is 6" x 9" with Full Bleed.
MATERIAL SPECIFICATIONS
Submit display ads as digital files importable to PhotoShop CS2
for Macintosh on CD, Zip disk or email to: info@lablackbusinessdirectory.com.
Provide all native files for ads PLUS a PDF or EPS file fully
linked to all native and support files including screen and printer
fonts, along with a proof. Four-color ads should also include
a color match proof. Graphics should be spec'd for a 150-line
screen at 300 dpi minimum to size.
PRODUCTION
CHARGES
Advertiser will be billed for all production charges incurred
by publisher in converting nonconforming ad material (digital
or mechanical) to prepress-ready. Ads designed in Word, Word Perfect,
Publisher, Excel, Painter, Powerpoint and similar word processing
programs are not acceptible. LABBD reserves the right to refuse
ad submission with full refund to maintain the integrity of the
publication.
MAILING INSTRUCTIONS
Send all materials to:
LABBD - Dezine Group PUBLISHING
130 So. Market St. Suite 201
Inglewood, CA 90301
INQUIRIES to Dezine Group Publishing
Phone: 310-673-8233
Fax: 1-860-795-8184
Email: info@lablackbiz.com
http://www.dezinegroup.com
TERMS AND BILLING
A 50 percent nonrefundable down payment is required for first-time
advertisers and constitutes display ad confirmation unless other
terms are agreed to in advance. Balance is before ad submission
deadline (October 1, 2007 and April 1, 2007). Established advertisers
are billed on issuance of publication. Terms are net 15 days.
DISCOUNTS
5 percent discount for full payment with order. Please note: NO
AGENCY DISCOUNTS OFFERED.
ISSUANCE AND
DEADLINES
1. Published two times yearly: Winter (late november for Jan-June
Issues) and Spring (late February)
and Spring (early May for July-December issues).
2. Space reservation deadline for ads is six weeks prior to publication
date.
3. Space reservation deadline for ads requiring production work
is seven weeks prior to publication date.
4. Publisher will not issue proof of advertisements requiring
production work if copy is received after the press-ready deadline.
5. Closing date for press-ready ad materials is four weeks prior
to publication.
ADVERTISING POLICIES
AND CONTRACT PROVISIONS
1. All advertisements must be
approved by the publisher before they are deemed acceptable for
publication in LABBD.
Publisher must see proofs of insert galleys before acceptance
for publication.
2. Advertisements appearing in LABBD must
be truthful and forthright and must represent responsible firms
and/or individuals.
3. LABBD does not, as a rule, permit any price
advertising on equipment and supplies in display ads in the publication.
However, exceptional situations will be given consideration on
a case-by-case basis.
4. Frequency rates are based on total number of insertions contracted
for and used in consecutive issues.
5. Advertisers shall have the right, at their option, to terminate
this contract at any time after having used space hereunder by
written notice to publisher and by paying the publisher within
30 days after invoice date all sums due for space actually used
at the actual rate earned.
6. Cancellation of ads by advertiser shall not be effective unless
written notice of cancellation deadline as set forth in the applicable
Publishers Rate Card. Cancellation of any portion of an
advertising contract on behalf of the advertiser automatically
nullifies any rate protection and any preferred position reservation
on the remainder of the contract.
7. Publisher shall have the right, at his option, to terminate
this contract at any time by written notice to advertiser, in
which event advertiser shall pay for space actually used at the
rate set forth on the face of this contract. If a space has been
deducted in paying for prior insertions on a contract cancelled
by the advertiser or Publisher, the advertiser and/or its agency
shall reimburse the publisher for any difference between the rate
paid and the rate earned.
8. Publisher shall have the right to terminate this contract
at any time, with or without notice to advertiser, for nonpayment
of bills at due date, or because the minimum amount of space herein
contracted for is not used by advertiser within the time or times
stated in this contract.
9. Publisher reserves the right to revise its advertising rates
at any time. A new rate immediately applies to business not previously
covered by a formal order contract specifying space to be used
and dates of insertion. Advertisers already covered by a formal
order (contract) may receive rate protection only for advertising
appearing in the next three issues published after the date the
new rates become effective. Advertiser may terminate this contract
on the date the new rates become effective, provided that prior
to said effective date advertiser gives to publisher written notice
of such termination, and in the event of such termination, shall
be liable for space used at the rate set forth on the face of
this contract and not at the actual rate earned.
10. Advertiser warrants and represents that any material submitted
to publisher is original, does not violate any law or infringe
the copyrights, trademark, tradenames or patents of any other
person, and contains no matter which is libelous, an invasion
of privacy, an unlawful appropriation of the names or likeness,
or is otherwise injurious to the rights of any other person, and
that advertiser has obtained all necessary consents prior to submission
to Publisher. Advertiser assumes all liability for all content
of ads printed and advertiser agrees to indemnify and hold harmless
against any and all claims, losses, liabilities and expenses,
including attorneys fees and legal expenses resulting from
or attributable to the publication of any advertisement submitted
by the advertiser.
11. Advertising orders specifying pages or directing insertion
of advertisements in position with the provise or omit
will not be accepted. Any provision in an ad order specifying
or barring the use of any page because of the kind of news or
ad on that page, on its reverse side or on the facing page, will
not be legally binding upon Publisher, but will be treated as
a request only. Discontinuance of advertisements ordered Till
Forbid, and changes or cancellations of ads must be given
in writing. No oral agreements will be recognized.
12. In the event of any error in printing or other inadvertent
publication of an advertisement, Publishers liability shall
not exceed the cost of the space occupied by the error. Advertiser
must notify the publisher of the error in time to enable Publisher
to make the correction before the second insertion. Credit, if
allowed, shall be for the first insertion only and may be given
in the form of republication of the corrected ad. No adjustment
will be made where advertiser or its agent is responsible for
the error. Under no circumstances shall Publisher be liable for
consequential damages of any kind.
13. Publisher will not be liable for any failure to print, publish
or circulate all or any portion of any issue if such failure is
due to acts of God, strikes, accidents, or other events beyond
Publishers control. In consideration of publication of an
advertisement, the advertiser and the agency, jointly and severally,
will indemnify and hold harmless the magazine, its owners, directors,
officers, agents and employees against expenses (including legal
fees) and losses resulting from the publication of an advertisement,
including, without limitation, claims or suits for libel, violation
of rights of privacy, copyright infringement, or plagiarism. |